I mean business
I have since long had this business plan. Last night I was reading Naren's groundbreaking business plans which started giving me ideas, and in no time I was climbing up the shelves and dusting off this old DPR volume. I've also posted the gist on his comment space. But that doesn't make it his intellectual property now, does it? Feel free to steal, only after paying me my finder's fees, a paltry fifty grands (greenbacks, silly),plus taxes.
Let me, at the outset, clarify that I do not hail from the illustrated state of Bihar. But I've lived in the vicinity long enough to have tasted, on many occasions, a Bihari delicacy called litti-chokha. Recipe here.
So, here's my business plan :
Product : Microwavable designer litti-chokha
Product description : Spicy baked doughballs in dip(ghee optional) with assorted veggie mishmash
Suggested Brand name : Choklittoes
USP : Wholesome nutrition of wheat grain cereals, gram and assorted vegetables in designer ready-to-eat packaging.
Designer logo : A piece of sal leaf laminated into the wrapper ( OK OK so I borrowed that one)
Target customer : 1. Health and style conscious professional who needs to make a statement with the workaday lunch he eats, preferably in the company of peers.
2. Sucker.
Retail Price : $ 19.95 for a pack of two doughballs with mishmash and dip(ghee optional : packs containing ghee dip will cost $24.95).
Manufacturing : Sourced from Bhojpuri designer litti company of Chhapra, Bihar@ $19.95 per 100-pack carton
Quality Policy : Will tell the Bhojpuri fellows....forget it, they invented quality, right?
Apart from the obvious profitability of the proposition, it will also generate a good deal of employment locally, and hopefully ease some irritation off the Mumbaikar's mind. I'm sure the scheme will find instant support from Nitish Kumar and Laluji.
There's one small catch. Unlike in Guangzhou, China, they do not have an existing facility for every manufacturing need at Chhapra. A small investment of $10000 will be needed to help the chaps set up their packaging unit. Which will pay itself back in a matter of weeks, of course.
Since you people seem to hobnob with a number of VCs, would you consider selling the plan to one of them, for a handsome 2% of the profits?