Friday, October 31, 2008

Holy water


Water Dress - Mattoni Spring Water Commercial

Loving this commercial. Somewhere somebody 'd said sex sells. Used in refinement, and higher quotients of soft titillation, it still delivers. Some viewer has asked why is the word "bitch" briefly superimposed at 39 seconds. Beats me. Watch and comment.

Tuesday, October 28, 2008

The inheritance of Payne

Meltdown is passe'. Finished. Beyond resurrection. It sounds so old it might have been Roosevelt talking about the economy.

The bottom has fallen off can go a long way, but in all the wrong directions. It's graphic, it's cute, yes, but it doesn't really cut the shit anymore.

That expression is clearly inadequate for what's happening in today's marketplace. Besides, the imagery always evokes in the mind something like above. Can't be taken seriously, if you see what I mean.

So the pundits now have a better description of things. Today they only have to say "the market is seeing a lot of pain" and be done with it. Likewise : "Europe's two biggest banks, felt the pain more than most" or, "the pain would only intensify in November with the gloom only getting darker." All these talk about pain has given a new lease of life to a mundane workaday word which was dying a slow death in the hands of oxycodone and acetamenophen.


Across the threshold of all this pain, somewhere I can see the silhouette of Max. His pain indicator inching up to the chin and his bottle of painkillers empty. He's started to stumble and fumble. One more spray from the Ingram of some goon lurking beyond the next alleyway, and he will be done for. He continues to mutter profundities in my ears like only Max Payne can :

You try to run from it, but the more you run, the deeper, more terrible it grows behind you, its edges yawning at your heels.

After a pause :
It could destroy you, drive you mad. It could set you free.*

BTW, the film is getting all manners of flak from reviewers. Anybody watch?

* Not my fertile imagine running amok with Max on the stock markets. These are real quotes from the game cut scenes.