Rambhai ekdum neat and fresh

They were doing a case study. That's what they had gone to B-schools for anyway. No surprises there. But why in the name of sweet Jesus did they have to get fresh with Rambhai? Sample this:

'The man after 25 years of service, today works relentlessly to make both ends meet. Students and staff of IIM-A passionately wait at the 'window' to get tea, cigarettes from Rambhai. People get bothered on not seeing Rambhai at the shop. They love to share a few passionate words(sic) with him.' link.

One feels seriously concerned for the wellness of the IIM-A students and Profs when they start getting all passionate with Rambhai. Now Rambhai is a world renowned figure who everybody worth his cup of tea on the net would have heard of. It's also good to see that the IIM-A academic body has roped in Mainstream media into Rambhai's life to give him his fifteen minutes of fame. It was just that the opening lines had me ROFL. I'd have let it pass thinking it was another TOI gem, but the article goes on :

These words are from a case material prepared by the Faculty Development Programme (FDP) participants at the Indian Institute of Management-Ahmedabad.

Great. Just great. Now that the team have presented their case (the case study, to my mind, is another reinvention of the wheel, since the successful small entrepreneur model is age-old case material in B-schools anyway), and Rambhai has had his day under the spots, all decked up and freshened, one has a word of caution for him.

Careful with them boys, Rambhai. These MBA types, I tell you.